In a bid to boost sales during the festive season, Hyundai India has unveiled its latest campaign, ‘Hyundai Super Delight Days’. This initiative comes with a range of enticing benefits on select vehicles, including the Venue, Grand i10 Nios, Exter, and i20, valid only for purchases made in October 2024.
Festive season promotions are a common strategy to attract buyers and stimulate sales.
Key Highlights:
- Venue Discounts: Up to Rs 80,629
- Grand i10 Nios Benefits: Up to Rs 58,000
- Exter Savings: Up to Rs 42,972
- i20 Offers: Up to Rs 55,000
These substantial savings could entice new customers and encourage existing ones to upgrade.
The promotions include significant discounts on accessory packages as well. For instance, an accessory package valued at Rs 21,628 for the Venue is now available for just Rs 5,999. Similarly, the Exter’s Rs 17,971 accessory package is being offered at a reduced price of Rs 4,999.
Discounted accessory packages can enhance the overall value proposition for buyers, making purchases more attractive.
These offerings come at a crucial time as Hyundai grapples with a sales decline, reporting a 10.38% drop in September 2024 compared to the previous year. The company’s domestic sales fell to 51,101 units, down from 54,241 units in the same month last year, while exports plummeted by nearly 25%.
Addressing declining sales is vital for Hyundai to maintain market share and investor confidence.
Why It Matters: Hyundai’s ‘Super Delight Days’ campaign aims to rekindle consumer interest and drive sales during this festive period, providing potential buyers with attractive deals on a selection of their popular models.
Effective marketing strategies during festive seasons can significantly influence consumer behavior and sales outcomes
